Webinar highlights: Tackling Mental Health Stigma Through E-Inclusion
Digital mental health tools—like apps and online platforms—aim to reduce stigma by offering privacy, flexibility, and normalization of problems. They let people seek support without fear of judgment. But do they truly meet these goals and reach those who feel most stigmatized?
Mental health stigma refers to the negative attitudes, stereotypes, and unfair treatment faced by people with mental health challenges. When people internalise these harmful views, it can lead to self-stigma, making individuals feel ashamed or afraid to seek help.
Stigma is often the invisible barrier. It prevents people from seeking help in the first place, encourages shame, isolates communities, and reinforces cycles of disadvantage."
Digital tools like online platforms and apps have long been promoted as a way to reduce stigma by offering privacy, flexibility, and support while normalizing mental health challenges. But do they truly reach those who feel most stigmatized, and could relying on digital solutions risk missed opportunities for human connection or increased isolation?
In celebration of World Mental Health Day, seven EU projects came together to host the fifth Mental Health Dialogues on 7 October 2025.
The following presents some of the highlights of the panel discussion:
How does your project tackle stigma?
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ADVANCE:
- Language matters: framing interventions around well-being, self-care, and learning decreases stigma and increases engagement more than “mental health problems.”
- Technology alone cannot solve stigma — stigma reflects broader structural processes of exclusion.
- Intersectional inequalities (income, education, race, geography, language) shape stigma and mental health.
- The project puts equity at its core using the PROGRESS-Plus framework.
- Future trials will assess how equity factors interact with stigma and implementation
strategies.
- ASPBelong
- Youth vulnerability: High rates of depression and anxiety (40% of 9th graders in CZ) make adolescents a priority group.
- Arts-based approach: Combines storytelling, creativity, and technology to reduce stigma and engage youth emotionally.
- Avoiding labels: Intentionally avoids diagnostic language (e.g., “depression,” “anxiety”) and focuses on subjective experience and self-expression.
- Challenges of inclusion: Technology can both enable and limit inclusion, accessibility, and digital literacy vary widely.
- Diversity awareness: Adapts activities to social and educational needs of different classrooms and communities.
- BootStRap
- E-inclusion ≠ de-stigmatisation: Access doesn’t automatically mean reduced stigma; shame can persist even in digital spaces.
- Language framing: Focus on well-being, resilience, and emotional regulation rather than pathology.
- Co-production: co-create tools and interventions as ambassadors and experts by experience with young people increases trust and usability. Tackles stigma by involving youth directly in decision-making and design.
- IMPROVA
- Developed with young people, families, teachers, and policymakers through co- creation.
- Resulted in the IMPROVA platform, an easy-to-use digital space with modules for adolescents, teachers, and parents.
- Reduces stigma by teaching about mental health and debunking myths.
- Promotes well-being rather than focusing on “problems.”
- Modules address real-life stressors (social media, breakups, school pressure).
- Teachers’ modules emphasise self-care, compassion, and communication with
students.
- MENTBEST
- Strong focus on inclusiveness, ensuring support reaches everyone, regardless of background.
- Central tool: Mentina, a smart mental health app using AI for personalised, ethical mental health support.
- Supports everyday stress management, not only diagnosed conditions.
- Combines digital tools with community-based support.
- Targets vulnerable groups (youth, migrants, long-term unemployed).
- Aims to build a more inclusive, responsive mental health system.
- RECONNECTED
- Focuses on psychoeducation, destigmatisation, resilience, and social participation.
- Addresses mental health gaps for underserved and excluded populations.
- Strong co-production model advisory committees with end users and experts in every country.
- Prioritises cultural adaptation ensuring interventions feel relevant and meaningful in each context.
- Emphasises community engagement and responsive design over one-size-fits-all models.
- SMILE
- Includes four components: companion app, serious game, open knowledge platform, and decision support system.
- Promotes self-care, engagement, and skill-building.
- Aims to normalise mental health and make access proactive.
- Guided by lifetime approach to mood disorders.
- Co-designed and collaborative, with over 500 stakeholders engaged.
- Currently starting pilot implementations across seven countries.
How is mental health stigma relevant to the vulnerable group in your e-mental health project?
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ASPbelong (Alžběta Šašinková): Uses co-creation and creative workshops with youth and teachers to design digital tools that feel safe and relatable. “Technology is a native language for young people. When we speak it with them – not at them – we help normalize their emotions.”
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RECONNECTED (Asmae): Works with migrant communities to address digital exclusion and cultural stigma by co-designing and adapting tools to their languages and contexts, building trust and relevance.
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SMILE (Vincenza Frisardi): Promotes gamified wellbeing tools that focus on everyday wellbeing rather than mental illness, helping reduce stigma and encourage early engagement. “We normalise everyday distress but must avoid trivializing serious symptoms.”
Can e-inclusion help to decrease the problems associated with mental health stigma within our vulnerable group(s)? And how?
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MentBest (Hanna Reich): Stressed that digital inclusion must go hand in hand with ethical design, data transparency, and explainable AI to maintain trust and prevent new exclusions.
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ADVANCE (Prasansa Subba): Combines self-paced online modules with weekly human check-ins. “Digital tools alone can’t remove stigma. But paired with empathy and real conversation, they make help-seeking safer.”
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ASPBelong (Alžběta Šašinková): Warned that technology can create new barriers, such as teachers feeling unprepared for emotional discussions; her team now includes educator training to address this.
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BOOTSTRAP (Nick Morgan): Noted that access doesn’t equal acceptance. “Young people might use apps in secret because they’re still ashamed — inclusion improves access, but stigma remains without cultural change.
Low threshold of accessing e-interventions and normalizing symptoms of mental health may both be strategies to overcome stigma associated with mental health problems and
treatment. Is this something that happens in your projects and what may be the benefits and risks associated with that?
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Catrin Finkenauer (Improva): Noted that digital tools support early prevention but often benefit more privileged youth, creating a “rich get richer” effect. “Digital care works best when connected to real-life relationships — a hug, a conversation, a teacher who asks how you are.”
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Vincenza Frisardi (SMILE): Emphasized low-threshold access for safe, private engagement but warned that over-normalizing distress may delay help-seeking. SMILE includes referral prompts and clear safety boundaries.
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Nick Morgan (BOOTSTRAP): Agreed that e-tools should bridge to, not replace, therapy. “You wouldn’t fix a broken leg with an app — but digital tools can start important conversations earlier.”
In theory, e-interventions are easily accessible and therefore reach many people, but in
practice this is not (yet) usually the case. Is it possible to include everyone? Are inclusive
interventions possible?
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Asmae Doukani (RECONNECTED): Pointed to the digital divide among migrants and refugees facing barriers like poor connectivity, language, and documentation. “Inclusion requires more than online access — it’s about cultural relevance, trust, and connection.”
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Catrin Finkenauer (Improva): Emphasized that digital tools can support but never replace interpersonal care.
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Hanna Reich (MentBest): Highlighted the need for digital literacy and data transparency, as privacy concerns often deter users; trust is essential for inclusion.
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Prasansa Subba (ADVANCE): Concluded that “access ≠ inclusion” — true inclusion requires a human-centered approach that identifies and redesigns for those left out.
Attended by around 80 participants consisting of researchers, practitioners, people with lived experiences, association representatives, and policy-makers, the interactive session has gathered valuable inputs both from the panelists and the attendees. The event was opened by Athanasios Rogdakis, Project Officer from HaDEA, and moderated by Prof. Dr. Annet Kleiboer, Project Coordinator of RECONNECTED. The expert panelists include Prasansa Subba (ADVANCE); Vincenza Frisardi (SMILE); Hanna Reich (Mentbest); Asmae Doukani (Reconnected); Alžběta Šašinková (ASP-Belong); Nick Morgan (BootStRaP); Catrin Finkenauer (Improva).
Improve: Dr. Rodrigo Antunes Lima, Sant Joan de Déu
"Mental Health Dialogues" is an initiative of 7 big EU Horizon Europe projects under boosting mental health in Europe in times of change (HORIZON-HLTH-2022-STAYHLTH-01-01-two-stage), namely ADVANCE, ASP-belong, Boostrap, Improva, Mentbest, Reconnected, and SMILE. This is the first of a 4-year joint-webinar project with the aim to provide synergy among like-minded mental health research serving Europe and beyond.
Contact:
Joyce Anne Quinto
Project and Communications Manager
joyce.quinto@sund.ku.dk